So I was excited today when I received this e-mail ...
With this letter attached from editor Christopher Kimball ...
Dear Loyal Subscriber,
At Cook's Illustrated, offering recipes that work and call-it-like-we-see-it cookware and ingredient ratings to our loyal subscribers is our passion and singular purpose. I like to think that we're pretty successful at it, and hope you agree. I really do go over our records and note our "repeat customers" like you. It's a great way to measure our success.
This dedication to keeping our readers satisfied takes a lot of hard work — and a huge grocery bill — to overcook steaks, under-bake cheesecakes, and create thousands more cooking mistakes along the way to our foolproof recipes. And because we are 100% ADVERTISING FREE, our loyalty is to you, the subscriber, so you can always trust our objective ratings and reviews.
Obviously I'd like to keep you in the Cook's Illustrated family, so I'm extending this one-time opportunity to lock in tremendous savings with our early-renewal offer.
Thank you again for your support. I look forward to providing you with many more years of foolproof cooking.
Christopher Kimball, Founder and Editor
P.S. This is the one and only time you will be offered this early renewal deal. It's a time-limited offer as well, so just click below and lock in your savings!
Needless to say, I want to take advantage of this special offer. I want to lock in savings reserved only for their very BEST customers.
1 Year (6 issues) for $28.95 — Save 19%
But I don't want to pay more for being a loyal subscriber. I want to pay less. So I thought I would check out what the non-loyal subscribers are paying ...
Yes! Please send me a one-year subscription (6 issues) to Cook's Illustrated. I'll pay just $24.95 — saving 30% off the newsstand price of $35.70.
In this case there is a price for loyalty. It is $4.00.